Erfahre mehr über die Denkweise von Apple, die Rolle der Künstlichen Intelligenz (KI) und den Fokus auf datenschutzzentrierte Technologien direkt von Tim Cook, dem CEO von Apple.
Dieser Artikel ist eine Zusammenfassung aus dem Video 'Talking Tech and AI with Tim Cook!' von Marques Brownlee.
Apple CEO Tim Cook Sheds Light on AI, Tech Legacy and Future of Apple Devices
Talking about Tech and AI with Tim Cook gives an insightful perspective into Apple's mission and way of thinking about technology. Cook discusses Apple's past and future in the world of technology, focusing on Artificial Intelligence (AI), consumer benefit and the company's stance on privacy.
While AI is a recent frenzy in the tech world, Cook reveals that Apple has been using AI for a long time. He mentions that features like crash detection, fall detection, and Afib in Apple Watch are all AI-driven. What particularly excites Apple about AI is its potential to open a new curve of technology that can significantly improve people's lives. However, Cook also highlights that like all other technologies, AI is not without downside, and Apple approaches it very carefully, particularly focusing on privacy.
Even though Apple traditionally never used the term AI, instead referring to the features it enables, Cook acknowledges that due to the hype around AI, people have become interested in knowing Apple's stance on it, leading to the branding "Apple Intelligence".
Cook also discussed Apple's new venture into generative AI. This type of AI uses large language models which can hold world knowledge and can be accessed for complex tasks, but it was never off the table for Apple. This stream of AI does, however, require sending data off the device for processing.
Addressing privacy concerns, Cook mentions a feature called "Private Cloud Compute", designed to ensure privacy even when computations are offloaded to the cloud. And, if AI computations require access to world knowledge, users can opt into using models from OpenAI, but no data is sent without users' explicit consent.
Looking into the AI-assistant future, Cook predicts we may be using our phones less due to the deep integration of Apple Intelligence, which can execute tasks more efficiently. He reiterates Apple's commitment to make tools that empower people to do things they couldn't do otherwise. And with AI, several features that currently take more time could be executed more promptly.
Interestingly, Cook sidesteps commenting on his legacy as CEO of Apple, preferring to focus on Apple's future instead of its past. He stated that legacy is something defined by others, and his primary focus, when eventually handing over the reins, will be to ensure the success of the next CEO.
Regarding the future of Apple products, Cook shares that he's more interested in the benefits that they can bring to consumers, rather than the technology itself. His intent is to continue integrating Apple Intelligence into everyday apps to make them smarter and more practical. Fundamentally, Cook sees technology's potential in enhancing the quality of life and productivity for all users.
😀 "Apple Intelligence": A new take on AI, focusing on embedding it more deeply in our everyday experiences and ensuring privacy.
🔒 "Apple's Continuous Commitment on Privacy": Emphasizing users' data safety, Cook ensures that no data will be sent to OpenAI without explicit user consent.
📱 "The Future of Phones Powered by AI": With AI, your phone becomes more efficient, requiring you to spend less time on it.
🔮 "Forward Thinking Attitude at Apple": Keeping the focus on the future, Apple continues to innovate and improve, less concerned about its past history.
🛠️ "Empowering Tools": Apple's intent to make tools that empower people and inspire them to do things they couldn't do otherwise.
